Event details

IoD Business Bites - Digital Marketing Trends

​Explore the latest Digital and Social Media Marketing trends.

Date
13/02/2019, 17:30 to 19:00
Organiser
Hull University Business School

Description

Which digital marketing trends should you be watching in 2019 to be at the cutting edge of marketing and why?

Join us for an interactive event with award winning senior marketing lecturer Peter Andrews from Hull University Business School. Peter will guide us through the key Digital and Social Media Marketing trends and discuss how these will help organisations and marketers stay ahead of the competition.

Peter says: “In the rapidly changing, fast-paced world of digital marketing, it’s crucial to understand which of the latest trends are important and how you can apply them to gain a competitive advantage.”

Peter Andrews is a multi-award winning Senior Marketing Lecturer at Hull University Business School, with a commercial background as a Director of an international Consumer Healthcare business and a director at Freshology a Marketing & Innovation consultancy.

Peter is the Business School’s lead academic in Digital and Social Media Marketing, working with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping strategy. He is a CIM Yorkshire and regional board member and works with business and students Digital & Social Media Marketing, brand development, marketing strategy and innovation.

Venue/Location

Hull University Business School Cottingham Road Hull HU6 7RX

Contact details

Telephone:
01482 347556
Email:
Elizabeth.Johnson@hull.ac.uk