News article

Channel 4 and Lloyds Announce Support for Black Businesses through TV Advertising

01/06/2023

This initiative is intended to boost Black-owned businesses with TV advertising, coupled with access to mentoring, masterclasses and resources to accelerate growth.

Developed by Channel 4 and Lloyds Bank, the Black in Business initiative aims to scale and grow Black-owned businesses through the power of television advertising. With a focus on fostering innovation and success within the Black business community, the scheme offers an opportunity for qualifying firms to unlock their full potential and thrive.

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